advertisements – Digitalk

Some good resources for media, art, photography, graphic design, popular culture, business studies, social sciences….

The 18th Annual Webby Awards
The Oscars of the online world have now been announced – chosen by the International Academy of Digital Arts & Sciences. Categories include web, online film & video, interactive advertising & media, mobile & apps and social. A Lifetime Achievement Award was given to Lawrence Lessig, co-founder of Creative Commons and staunch advocate of the open, collaborative web.
http://www.webbyawards.com/
All the winners & nominees: http://webbyawards.com/winners/2014

Winners include:
Education: Coursera
Health: WebMD
Science: Nautilus
Cultural institutions: The Second World War in 100 objects
Social media: Vine (create and share beautiful looping videos)
Social media campaign: The Melbourne remote control tourist (yay Australia!)
Public service and activism: The internet must go (John Wooley)
Experimental and innovation: D-Day: as it happens
Activism: change.org
Art: Artsy
Travel: Airbnb
Best online commercial: The epic split (Jean-Claude van Damme and the Volvo trucks)
Best use of video: The Serengeti lion (National Geographic)
Best photography and graphics: GoPro
Best use of photography: Graffiti General
Best use of animation: The art of noise
Best user experience: Medium (everyone’s stories and ideas)
Reality: Google+ same sex marriage

Wow….gazillions of resources on the interwebs….and we’ve had access for maybe 18 or so years in schools. Remember the days before the web…where to next?

The turning

This film sounds unique and intriguing – the adaptation of Tim Winton’s wonderful book of interconnected stories, set across 3 decades. Produced by Robert Connolly; 17 directors from diverse disciplines present each story in the book. Each director has told the story in a different way – including a sand animation; a triptych film and a dance piece. It includes the directorial debuts of David Wenham and Mia Wasikowska and also includes pieces by video artist Shaun Gladwell, Bangarra choreographer Stephen Page and indigenous director Warwick Thornton.

Stars Hugo Weaving, Rose Byrne, Cate Blanchett, Richard Roxburgh. Opens 26 Sept as a 3 hour film with an interval – it may run for just 2 weeks. Seems to be a very special Australian film.

Trailer and chapter synopses: http://www.theturningmovie.com.au/

Review: http://www.theguardian.com/film/australia-culture-blog/2013/aug/05/the-turning-tim-winton-review

Some resources about advertising for media, social science, popular culture, business studies classes….

TED: Ads worth spreading

In February you may have seen these 10 winning ads chosen by TED and recognized for their innovation, ingenuity and intelligence. Love “Follow the frog” and “Find your understanding” is just gorgeous.

Winners 2013: http://www.ted.com/initiatives/aws

Report – analysis of the winners & what makes good ads: http://storage.ted.com/aws/TED-Ads-Worth-Spreading-Report.pdf

Winners 2012: http://www.adweek.com/adfreak/teds-2012-ads-worth-spreading-winners-longer-ads-rule-again-138608

Dumb ways to die

Melbourne folk are no doubt familiar with this catchy, quirky 3 minute animated jingle – part of the safety campaign for Metro Trains. The Gruen Transfer (18 Sept) had a great discussion of the ad, which has won more awards than any other ad in the history of the Cannes Lions International Festival of Creativity, the Oscars of the ad world. Over 55 million views on YouTube with heaps of parodies; games app also available. The success of the campaign has caused “Dumb ways to….” to become a phrasal template or snowclone (as in “X is the new Y”).

http://www.brw.com.au/p/marketing/dumb_ways_cannes_die_leads_stellar_HzkQAnw4uaZopV1iMshILO

http://www.news.com.au/business/dumb-ways-to-die-ad-for-train-safety-wins-big-at-cannes/story-e6frfm1i-1226665413224

http://dumbwaystodie.com/

The world’s best commercials 2012-2013: Cannes Lions International Festival of Creativity

See the 21 winning ads from the June festival.

http://www.adweek.com/news-gallery/advertising-branding/worlds-best-commercials-2012-13-150657?js=1&view_name=news_gallery&view_display_id=node_content_1&view_args=150657&view_path=node%2F150657&view_base_path=node%2F150657&view_dom_id=1&pager_element=0#metro-trains-dumb-ways-to-die-1