ICT and media news

RUOK? survey reveals Aussies spend more time with screens than quality time with family and friends

We spend an average of 46 hours of our weekly downtime looking at TVs and devices, compared to 6 hours engaging with family and friends. About half of all Australians spend 2 hours or less weekly connecting with those who matter to them. Obstacles include distance, being too tired, being busy, housework and long work hours. Finding time in busy schedules is crucial. Strong and caring connections provide a safety net to help people cope with challenging times.

https://www.ruok.org.au/new-survey-reveals-aussies-spend-more-time-with-screens-than-quality-time-with-family-and-friends

 

Deloitte Media Consumer Survey 2016

Their 5th edition- more than 2000 Australians aged 14 to 69 were surveyed. The survey provides a snapshot of how consumers are interacting with media, entertainment and technologies. Results include:

 

* Huge influence of social media – the #1 digital destination; 84% are on a social network

*61% use social media every day; 84% of younger millennials use it every day

*Most used social media sites: 1.  Facebook (92%) 2. Instagram (28%) 3. Twitter (24%) 4. (All equal) Snapchat, LinkedIn, Google+ (18%)

*18% use social media sites as their most frequently used source of news (14% online papers; 6% print newspapers); many younger people use social media as their primary source of news

*Word of mouth is still the main influence on purchase decisions, followed by recommendations on social media (which has surpassed the influence of TV advertising)

*TV viewing, on any device, is the most preferred entertainment activity (62% rate it in top 3)

*Using the internet for social or personal interests is almost as popular as TV (60% rate it in top 3)

*Millennials prefer using the internet as their top source of entertainment; watching TV is the most popular with other generations

*Live programming is the most used method for consuming TV (42% of viewing time)

*Watching streamed programming is increasing (22% pay for a subscription)

*Millennials lead the uptake of streaming services such as Netflix, Stan and Presto

*Almost everyone likes to binge-watch (74% millennials; 50% others)

* 88% multitask while watching TV

*66% own tablet devices

*86% of households own a smartphone and a laptop; 85% own a TV

*67% rank smartphones in their top 3 devices

*Social media apps are the most popular with millennials; banking apps are also popular with younger people; older people like weather apps!

*10% intend to buy a Virtual Reality headset next year

*21% own a fitness band and 11% own a smartwatch

*Millennials (age 14 to 32) lead the way in engaging with the digital media universe

 

Preferred entertainment activities of all respondents – including books!

  1. Watching TV (any device) 2. Using the internet 3. Listening to music (any device) 4. Going to the movies 5. Reading books 6. Playing video games 7. Attending live performances 8. Reading newspapers (print or online) 9. Listening to the radio (any device/format) 10. Reading magazines (print or online)

*Reading books (in any format) is rated by 25% of people as a top 3 entertainment activity

*Reading books (in any format) decreased in popularity by 8% compared to 2015, despite gains for the past 4 years.

*Reading books and playing video games are almost equal in popularity as a top 3 entertainment activity (25% for books; 24% for video games)

*Movie-going increased in popularity by 5% over the past year

*Aside from using the internet and watching TV, millennials also favour listening to music, going to the movies and playing video games

*Aside from watching TV and using the internet, boomers and matures also like reading newspapers and books

 

Good short video and infographic: http://www2.deloitte.com/au/en/pages/technology-media-and-telecommunications/articles/media-consumer-survey-2016.html

The report: http://bit.ly/2cV9Ml2

Summary: http://which-50.com/social-dominates-digital-reshapes-media-habits/

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