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Online viewing habits in Australia

Interesting data about our devices and viewing habits….

 

Australian Online Landscape Review (Nielsen Report: data for Jan 2015)

18 011 000 people online; 50+ age group = 33.5% of online Australians; 2-34 yr olds = 38.2%; users spent an average 36 hours online in January; 3.2 billion streams watched; 63% of daily browses came from portable devices (smartphones more than tablets).

http://www.iabaustralia.com.au/uploads/uploads/2015-02/1424642400_d9371e6886fcee7b6731413517a15ecb.pdf

 

Top sites in Australia (March 2015)

1.Google.com.au 2. Google.com 3. Facebook 4. YouTube 5. Yahoo 6. eBay 7. Wikipedia 8. Linkedin 9. Twitter 10. Live.com 11. Amazon 12. news.com.au 13. Paypal 14. Bing 15. Gumtree 16. Commbank 17. smh.com.au 18. abc.net.au 19. realestate.com.au 20. Reddit 21. Pinterest 22. Instagram 23. bom.gov.au 24. imdb.com 25. Westpac

http://www.alexa.com/topsites/countries/AU

 

Australian Multi-Screen Report Q3 2015 (Nielsen Report Dec 2014)

TV is still the centrepiece of viewing; Australians watch nearly 97 hrs per month of TV; internet is in 80% of homes; smartphones are the most common internet-connected devices in homes (91%) – tablets (60%); 74% of people aged 16+ own a smartphone; 45% of homes own tablets; 13.377 million watch some video on the internet each month (7h30m per month).

http://www.nielsen.com/au/en/insights/reports/2014/multi-screen-report-q3-20141.html

 

Australian e-Generation Report (Nielsen Report Feb 2015)

2-15 yr olds spend av. 11h12m online each week; 13-15 yr olds = 18.7 hrs/wk; children go online at an increasingly younger age due to tablets, apps and smartphones; younger children use tablets; teens have all devices; 9 in 10 homes own laptops; 6 in 10 have wifi; 7 in 10 own tablets.

http://www.nielsen.com/au/en/insights/news/2015/childs-play-connected-aussie-kids-spend-up-to-equivalent-of-three-school-days-online.html

 

Password reset

Web security firm SplashData analyses several million leaked passwords each year. Most popular in 2014 and 2013 was  ‘123456’ (in 2012, ‘password’ won). Other favourites; ‘qwerty’; ‘trustno1’; ‘letmein’; ‘abc123’. If ‘123456’ is too short, just add ‘78’. Eventually we’ll see the end of passwords. The Fujitsu Purse Wallet identifies the vein patterns on your hand and the Bionym Nymi wristband uses your heartbeat as a password.

http://splashdata.com/press/worst-passwords-of-2014.htm

 

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